I definitely agree that rugby is getting more popular, and the youth participation is growing (I think it’s the fastest growing youth sport in the US), but it will never be more than a fringe sport because the focus is on football, basketball, or baseball. Plus, there is a real and widespread perception that rugby is dangerous (even though it much safer than football!). A lot of adults don’t want to play for that reason and parents are hesitant to let their children play. However, it’s not all doom and gloom with me because I really believe that 7s will become the default version of rugby due to the Olympics. I think Americans will enjoy it much more because it’s much easier to understand and there is a lot more scoring.
]]>Also, I have a few friends from the US, and Rugby over there is getting more popular. Whilst I’m not suggesting we play a game there and everyone takes it up, it is a good step to get sport in their face. The American way is that they want the best, they want hype – so advertised properly I am sure the stadium will fill with “Sports Fans”.
Don’t disagree on schools and clubs being the key to participation mind you, that is clearly necessary. But again, that is happening over there. A game over there would just be a little extra rugby to gain a bit more attention.
And on alienating fans, I’m not sure where I sit. Wasps played a game against Quins (believe it was LV cup mind you), in Dubai a few years ago, and that went relatively well. I don’t think there are any Wasps fans alienated off the back of that? Was it Sharks vs Crusaders at Twickenham a season or two ago? Great day out, and again, were Sharks and Crusaders fans abandoning ship or feeling alienated?
]]>Yeah, building from the ground up is crucial. Just because the US has pro-level athletes available, that doesn’t they will be able to transition to rugby. American football isn’t exactly similar to rugby, I would argue that they are two very different sports. Plus, starting in your early twenties and not your early teens or younger is a huge disadvantage. If US rugby is serious about getting better, they would really push to get rugby in schools, or at least, encourage clubs to start youth programs. The latter is probably more feasible.
]]>So Saracens v Saints in Boston isn’t suddenly going to attract a load of curious yanks who’ve only not put their kids into rugby clubs or not signed up for rugby TV channels. It’ll get ex-pats, people already interested and a load of corporate nonsense. At the same time it’ll alienate actual Saracens/Saints fans who regularly go to watch their club.
The idea that a sport will be made popular in country X simply because the best team from country Y pops along always amuses me. There are no shortcuts – you need to grow it from the ground up – schools, schools, more schools and local clubs.
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