Chris Robshaw, Charlie Ewels and Danny Care were at Camberley RFC on Sunday to launch NatWest RugbyForce 2017, a grassroots initiative that helps rugby clubs up and down the country become more sustainable. Registrations are now open in England, to find out more visit www.englandrugby.com/natwestrugbyforce

Eddie Jones’ unbeaten record as England coach continues, with 11 consecutive wins following the demolition of Fiji at Twickenham on Saturday. That’s 12 in a row for England, including that awful Uruguay romp once England had been ejected from their own World Cup.

But the exciting thing from an English point of view is not the victories that have gone before – it’s the promise of so much more.

“We haven’t played our best for 80 minutes yet. We’re a long way off being the best, and we want to keep improving.” said scrum-half Danny Care. “We’ll take the positives from the Fiji game, we scored 9 tries and it’s the biggest-ever winning margin against them, but we want another step up next week against Argentina.”

It’s the standards that Eddie Jones is setting that are rubbing off on everyone, players and fans alike. In previous years, England players have been awarded 6s and 7s in our player ratings for beating Italy by 4 points, but Jones has raised the bar – now they get 6s, 7s and the occasional 8 for beating South Africa and thrashing Fiji, and there are so many signs of promise that are yet to be fulfilled.

“We want to play for him and we want to be the best we can be. He has given us the belief to perform, he’s honest and always lets you know what we need to work on.”

There have not been dramatic changes in personnel, so I asked Care about the differences between this regime and the last.

“He (EJ) knows what he’s talking about, he’s coached at the highest level, and his attention to detail is incredible. His communication is really good with all the players; he’s in constant contact, whether it’s a call or a text during the week when we’re with our clubs, telling us what he’s looking for, where we need to improve.”

“It’s the hardest training I’ve ever done – very quick sessions, very precise, and we’re trying to work harder than you do in a Test, so that when you get to the match you’re ready for that intensity.”

It is those high standards that meant the half-time team talk on Saturday was not all complimentary. England had raced to a comfortable lead, and could perhaps be forgiven for a brief lapse in intensity.

“Eddie just said to us at half-time, ‘Do we want to limp to a 20-point win, or do we want to take control of this game and make a statement?'” said Care. “We were disappointed to concede three tries in the match, and we obviously need to be a bit more clinical.”

I do not recall hearing this sort of drive to fulfil potential since Sir Clive’s reign, and indeed the lack of ambition to be the best in the world was mentioned by some players in the infamous leaked report after the 2011 World Cup debacle.

I asked Care about his battle with Ben Youngs for the scrum-half position and the form of his rival. “Everyone wants to start, and I’m no different, but we do still have a big role to play from the bench, to come on and up the intensity as ‘finishers’.”

Indeed, Care played for most of the second half against Fiji, and it’s clear that Jones is doing a fine job of man management, giving people opportunities without chopping and changing too much.

“Obviously myself and Youngsy are competing for the number 9 jersey, but we can all see that there have been changes to the team and hopefully I’ll get a chance to start. I just have to keep working hard.”

“There is a lot of competition for places and strength in depth across the squad, and we’re pushing each other to improve all the time.”

It’s not just Jones dictating standards – the players are clearly driving each other to get to the top.

Danny Care was speaking on behalf of NatWest and England Rugby at the launch of NatWest RugbyForce 2017. Registrations are now open in England, to find out more or to apply please visit www.englandrugby.com/natwestrugbyforce

Follow Hutch on Twitter: @Hutch_James