A new rugby fashion brand has just been launched in the UK to coincide with the Rugby World Cup, and the traditional rugby image may be about to change.
Front Up claims to represent the “passion, energy and excitement of rugby” in its clothing range, and signals a shift away from the standard fare associated with the sport. No more beige chinos, blue shirt and a barbour jacket, this is actually trendy stuff with a rugby theme!
Tom Rees, James Haskell and James Simpson-Daniel – the younger generation of England players – have been wearing the Front Up brand, so if you want to look good but maintain that ‘I prefer rugby to football’ look like I do, it could be a good option!
Have a look at their cool website where you can find out what your All Black name would be, as well as obviously buy their clothes.