BT Sport has extended its investment into rugby by securing a new sponsorship deal with the four Welsh regions. The new multi-million pound agreement over three years is the largest joint sponsorship in the history of the four regions.
Three of the regions will play with the BT Sport logo on their shirts next season. Scarlets and Dragons will have the logo on the front of both home and away shirts, while it will feature on the front of the home and the back of the away Ospreys shirt.
Cardiff have, for the first time, sold the naming rights to their stadium – it will be referred to as the BT Sport Cardiff Arms Park, which will no doubt thrill bosses at Sky, who have the rights to all PRO12 games next year and will have to broadcast from the stadium.
This comes hot on the heels of reports that they are apparently considering paying £20m to obtain the naming rights of Murrayfield, too.
BT Sport already sponsor both Scottish sides, Edinburgh and Glasgow Warriors, meaning they now have a presence at five of the 12 sides in the league next season.
Mark Davies, acting CEO of Regional Rugby Wales, the body which represents the four Welsh regions, said: “It’s a time to celebrate the strides that the Welsh regions are making to take the game forward in Wales with real unity, a common purpose, shared philosophy and commitment to ensuring that our businesses are sustainable.
“This is a clear vote of confidence in the Welsh Regions and we are delighted to be working alongside BT, a successful global brand that can see the real value in investing significantly in our regional businesses, our 200 professional players and the rugby development structures we have in place.
“It’s great to have positive news for regional rugby as we all now look forward to a new season, with a new European competition and greater challenges in our PRO12 domestic league.”
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