Sky sign deal to broadcast RaboDirect PRO12 matches

raboCeltic Rugby have announced that for the first time ever Sky Sports will show live matches from the RaboDirect PRO12.

The agreement will commence at the start of the 2014/15 tournament and will last for 4 years. Sky Sports will broadcast 30 live matches per season as well as the Play-Offs and Final. This is likely to compliment, not replace, the deals already in place with regional broadcasters BBC ALBA, BBC Northern Ireland, RTE, TG4, BBC Wales and S4C – including the final and playoffs, which will be broadcast across all platforms.

John Feehan, Chief Executive said: “The RaboDirect PRO12 features the top teams from Ireland, Wales, Scotland and Italy. Our competition is thriving with increased numbers going through turnstiles as well as increased TV audiences.

“The quality of our competition is such that 24 out of the 37 players selected for the 2013 Lions Tour to Australia play in the RaboDirect PRO 12.

“We believe that this agreement with Sky will allow us to bring our tournament to an even bigger television audience.

“This is a milestone for Celtic Rugby as it is our first ever Network coverage deal in the UK and Ireland.” It means that 125 of 135 games in the PRO12 season will now be broadcast live.

It is an interesting move from Sky, who, as has been well publicised, are losing the rights to the Aviva Premiership to BT Sport from next season. And it would appear that attendance and viewers of the PRO12 are on the rise, with 1.2 million spectators this season – an increase of 100,000 from last season. Viewing figures are also up by almost 25%.

Celtic Rugby are still in negotiations with other broadcasters and will be announcing further agreements in due course, but what do you make of the decision? Will this make the RaboDirect more or less accessible for you?

9 thoughts on “Sky sign deal to broadcast RaboDirect PRO12 matches

    1. as ddd alluded to, it could increase sales in the long run. why pay to watch a game u can pay to see in person. i think ticket sales at venues will hold up. if they fall it would more likely be due to economic reasons with people having less disposable income.

  1. Really happy about this as an English rugby fan, I always wanted to watch more Pro12 games and now I certainly will!

  2. “This is likely to compliment, not replace, the deals already in place with regional broadcasters”

    Yeah right! Friendly Mr. Murdoch just like Wapping complemented “deals already in place” the print industry.

    Don’t be fooled again – we will end up having to pay to watch the 6N’s


  3. I would rather see the Top14 on Sky than the Celtic league. Rather both actually, but if it were to be one or the other I would rather watch the French.

    1. i want the best of it all. games like munster vs leinster and clermont vs toulouse for example. id like to see some racing metro games to see how sexton does in the top 14. right now i only watch big pro 12 games and european games involving irish teams.

  4. compliment: politely congratulate or praise (someone) for something
    complement: contribute extra features to (someone or something) in such a way as to improve or emphasize their qualities

    Because I’m a language teacher.

    Anyway, loathe Murdoch and Sky but as long as this deal complements the existing broadcast arrangements then OK. I’ve never understood the concept of exclusive broadcast rights. WHY shouldn’t other channels, for instance, be able to broadcast the Lions (not that I care this year since the selection is so poor and prejudiced) or England’s Autumn tests??? Remember the ECB just after England’s Ashes success announcing their sell out to Sky and TV viewing figures for subsequent tests disappeared! That Ashes series had record figures and the ECB knew they’d turned a corner and then…Eggs and baskets.

    Besides, subscribing to Sky’s sports channels costs a small fortune.

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